Description

“In a world of AI, your community is your secret weapon.”

Engagement is down. Algorithms are hiding your content. AI is summarizing your message before anyone even sees it. Founders are rediscovering the power of human connection. And it's great timing as AI is flooding the attention market, while attention spans are shrinking. Derek Cheng, a 30-year marketer and Silicon Valley community leader, is leading a movement to help businesses grow through real relationships—not just clicks and code.

Who is this for?

• Startups or small businesses that need more awareness, but don't have budgets for advertising or have customers that are "hard to activate"
• B2Bs looking to create branded ecosystems of trust
• Service providers who need a loyal base of reliable clients (wellness professionals, consultants, etc.)
• Non-profits/NGOs looking to deepen their commitment from supporters, donors, and volunteers

Join this hands-on workshop where you’ll map out the community you can build — and leave with a 90-day launch plan. Whether online or in-person, your community can become your most powerful (and cost-effective) marketing engine. Let's make your brand more than a message. Let's make a movement.

Derek is Co-Chair of the Silicon Valley Central Chamber’s Business Connections team and an event coordinator for a local BNI chapter, bringing over 30 years of experience in marketing, branding, and communications for tech companies. His deep roots in community-building and strategic marketing engagement make him a uniquely qualified workshop host.