DIVERSITY IN ENTREPRENEURSHIP : A FOCUS ON WOMEN AND MINORITIES

All-day program to provide necessary tools to underserved entrepreneurs through understanding what it takes to achieve success. Speakers will inspire, discussion group leaders will teach, and attendees will have ample time for networking.

Agenda (Subject to Change)

• 9:30 AM - Registration
• 10:00 - Program Begins, Keynote Speakers
• 12:00 PM - Lunch, Free to participants
• 1:00 - Round Table Discussions
• 3:00 PM - Program Ends

Keynote Speakers

Julie Gordon White - Growing Concepts into Successful Companies

Julie Gordon White is the founder and CEO of Bossa Bars, Menopause Energy Bars, and advocates for women in all stages of "The Pause". Julie is also an award-winning entrepreneur, bestselling business author, and TEDx speaker. In 2020, Julie launched Bossa Bars after personally struggling with "Menopause Middle" and watching her friends suffer in silence as their symptoms and increasing weight gain were robbing their confidence. Not letting a pandemic get in her way, she decided to do something about it and created delicious plant-based, nutrient-dense, and low-calorie energy bars with all the goodness a menopausal body needs, along with a MenoLounge community to help women #menolikeaboss! Learn more at www.bossabars.com.

Melissa Sanchez - Learn to Ride the Waves of Success in a Post Pandemic World

Melissa Sanchez is a Business Productivity Coach and HR Strategist who partners with independent business owners and sole entrepreneurs to help them grow, develop internal processes, and positively impact their work environments and immediate communities.

After spending nearly 15+ years in Corporate management coaching and HR consulting, she started her own business in 2015 to provide strategic planning, and enhance communication and collaboration skills with her clients.

Along with having a Professional HR certification (PHR), she also earned a Certificate in Professional Coaching (CPC) and is a trained Energy Leadership Index – Master Practitioner (ELI-MP) through the Institute of Professional Excellence in Coaching (IPEC).

She also has a Bachelor’s degree in Communications Technology and has served on the Chapter Board of the Women’s Networking Alliance (WNA) as well as been a Mentor for the Silicon Valley Business Journal (SVBJ) Mentoring Monday events. Learn more: https://melissasanchezcoaching.com/

Round Table Discussions

• Credit scores and funding, with Daniel Hasegawa, Excite Credit Union
• Small Business Marketing, with Tracey Lee Davis, ZingPop Social Media
• Networking, with Carla Bohnett, Women's Networking Alliance
• Sales, with Elyse Tager, Business Coach for Ambitious Female Entrepreneurs

About our Round Table leaders:

Daniel Hasegawa, Excite Credit Union

Daniel Hasegawa recently retired as the Business Development Manager for Excite Credit Union. Before Excite, Daniel held various managerial and training roles at World Savings, Wachovia Bank, and Chevron Federal Credit Union, but he actually started his career as a teacher. So, while he can talk finance and development with the best of them, Daniel is known for his warm, patient interpersonal style. He is one of our outstanding teachers at Score teaching a class on how to improve your credit to secure business financing.

Tracey Lee Davis, ZingPop Social Media

Tracey Lee Davis, founder of ZingPop Social Media, turns busy small business owners into online marketing rockstars! A social media expert and Certified Partner for Constant Contact, she coaches entrepreneurs in how to grow their business using social media and provides total management for their email marketing campaigns. Tracey Lee is also a featured speaker for associations and business groups. She is Alignable's 2022 Local Businessperson of the Year for San Jose as well as a Top 25 U.S. Business Mentor of 2021, a Certified Content Marketing Strategist, and the Co-Owner and Vice President of the Women’s Networking Alliance. She also really, really loves cheese.

Carla Bohnett, Women's Networking Alliance

As a fifth-generation San Jose native, Carla has deep roots in the local community. She has served on many boards and been active in local organizations supporting public education and the art community. Organizations that support women and children are her focus. In 2018, Carla, along with Tracey Lee Davis, purchased the Women's Networking Alliance, an organization for women business owners to network with like-minded women to support and empower one another.

When time allows, she spend time with her wonderful family; her husband of 30 years, two grown children, and a zesty pup! Travel is a must, and they will be traveling the country in our tiny teardrop camper, snapping photos and tasting wine along the way!

Elyse Tager, Business Coach for Ambitious Female Entrepreneurs

Elyse provides business coaching to women entrepreneurs who want to Level Up their business. She helps coaches, consultants, and service-based businesses scale and grow to their next level by providing clarity and eliminating the chaos and confusion that can occur with growth.

A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective online marketing strategies to grow their business or organizations.

Elyse is a popular motivational speaker, writer, and educator known for providing her audiences with the practical tools, techniques, and strategies they need to grow their business or improve their lives.

Funding for this event was provided by the Lester, Muriel and Edie Fraser Women Entrepreneur Fund for SCORE.