Find your Target Customers and Understand Their Needs

Description

Find your Target Customers and Understand Their Needs

Experience Measurement is the effort to measure and improve the experiences you provide to customers, clients, and more.

 

If we do not gather feedback from our customers and clients on their specific needs, we are building our solutions within a vacuum. What you THINK they need may not actually be the case. For example: 

 

Struggling to get your message to potential clients/customers? Testing out your messaging and gathering structured feedback will help you craft your pitch.

 

Want to understand why your clients or customers are not coming back for more? Deep diving into their experience with you will help you get clear feedback to grow your practice and skills. 

 

There are so many ways that you can utilize experience measurement to help you gather key feedback to boost your business and program success. 

 

THE BAD NEWS: Many folks don’t know how to ask for structured feedback correctly. 

 

How many surveys have you received in the last week that you just deleted because they were poorly structured, too long, confusing, or just not relevant to you?

 

Let’s make sure your survey or feedback request does not suffer the same fate!

 

This workshop will overview a four step process to setting up an effective listening program to gather effective feedback:

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• Setting Clear Goals and Objectives
• Choosing the Most Effective Methodology 
• Analyzing your Data the Right Way
• Acting on your Feedback

 

Before this workshop, we will ask for volunteers to submit case studies of a problem that they would like to gather feedback on from their customers (market fit, how to improve current experience, etc.). Throughout the workshop, we will work through a few of these real life examples with the participant volunteers. Even if you do not submit a case example/question, please bring your own ideas to this workshop and you can follow the steps to build out a plan for implementing your own experience measurement programs in the future.

 

Presenter:

This workshop is facilitated by Nicole Ennen, Founder of Org Empathy Consulting LLC (www.organizationalempathy.com). Nicole’s practice focuses on helping organizations balance the complexities of doing business and being human. Before Nicole started her own consulting practice, she led surveys and research teams for 7 years at Google. For the first 3.5 years, she focused on gathering experiences from candidates on the hiring process and employees on career development programs and attrition. For the last 3.5 years, she worked in Google Cloud, gathering feedback from top B2B customers on their experience with products and services. She has also worked in smaller consulting firms in multiple industries (healthcare, technology, human resources, etc.) and holds a M.A. in I/O Psychology.

 

 

 

Registration Information 

Registration Fee: Free

 

The link to join will be included in the confirmation email sent to you.

If you have trouble registering, send an email to siliconvalley@scorevolunteer.org

 

There’s no fee for most of these workshops, however, your tax deductible donation would be most welcome. As a 501 (c) 3 nonprofit with all services delivered on a volunteer basis, we rely on the support of our donors to continue delivering great value to the community. Thank you.  Donate Now